EsquireDaily
Business Economy

What You Need to Understand Your Customer

blank

1 min read

Opinions expressed by Entrepreneur contributors are their own.

Eric Girouard is the founder and CEO of Brunt Workwear, a direct-to-consumer work boot retailer. In this from an episode of “The Startup Story” podcast, Girouard talks about the tactics he used to define his costumer personas.

Listen to the complete interview on this episode of “The Startup Story.”

Girouard recommends entrepreneurs use these four data sets to define their customer personas:

  1. Anecdotal feedback
  2. Qualitative
  3. Quantitative research
  4. Social research

Related: How to Deal With Unforeseen Success

Related posts

4 Things to Consider Before Involving Customers in the Startup Process

Andrea Allin

Why Your Business Plan’s First Draft Is Terrible

Andrea Allin

Can Tesla live up to its $400 billion valuation?

Andrea Allin

How to Really Leave Your 9 to 5 for a Freelance Side Hustle

Andrea Allin

What to Do If You're Struggling to Start a Business

Andrea Allin

Women Entrepreneurs Face Unique Challenges. Here’s How to Thrive in the Face of Adversity.

Andrea Allin

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy