You need to develop a good branding strategy if you want your products to reach more audience.
First, define your brand internally by stating its mission, value proposition, vision, and purpose.
Next, identify who your target market is going to be and know your audience to create products according to their taste and needs.
Decide a good brand name that attracts your target audience. Along with a good brand name, see if you can create a tagline that matches your brand and products.
Create a brand awareness strategy, including advertisements, promotions, social media marketing, etc., so you can easily target your customers and your customers can know more about you.